Building A Better Newsroom

Monday, November 10, 2008

How Do We Tell A Story That No One Wants To Talk About?

The Mid Ohio Food Bank needs a lot of help.  Shelters all over Central Ohio are seeing dozens of new families walk in looking for help.  The pantries can only provide that help if the Mid Ohio Food Bank can provide a network of affordable food.  The best way to fight this is to raise awareness of the problem and mobilize the people in the community who can help.

Posted by rsquire on 11/10 at 06:46 PM Read More...
(6) Comments

Tuesday, November 04, 2008

Columbus, We Have An Opportunity

From 6:30 until whenever we start to get results back (around 8pm), we have an opportunity to hear about your voting experience and post it live on the air. 

Posted by rsquire on 11/04 at 08:58 AM Read More...
(6) Comments

Monday, October 27, 2008

What Would NBC 4 2.0 Look Like?

The Web 2.0 has exploded as social networks and the social behavior of human beings has driven change.  When will TV catch up and what will it look like?

Posted by rsquire on 10/27 at 11:04 AM Read More...
(3) Comments • Find more articles about Social Journalism

Friday, October 17, 2008

NBC 4 Live

NBC 4 Live

Posted by rsquire on 10/17 at 01:36 PM Read More...
(0) Comments

Thursday, August 07, 2008

Making Journalism Social

Thanks to you, we’ve received all sorts of ideas about how to be a better news and information gathering and disseminating organization.  We are working on making some of those ideas a reality.  In the meantime, a few of us are looking at blowing it all up and doing it differently.  You told us that journalism done socially is the way to go, so, I have a question.

Posted by rsquire on 08/07 at 11:17 AM Read More...
(6) Comments • Find more articles about Social Journalism

Tuesday, June 17, 2008

Does Twitter Give the Competition An Advantage?

One of the very first questions I heard from several people when we started using twitter is, “are you careful about what you put on there so the competition doesn’t know what we’re doing?“  My question, “Is it about the competition or is it about getting information to people as fast as possible while building conversation and relationships?“

Posted by rsquire on 06/17 at 10:27 AM Read More...
(4) Comments

Wednesday, June 11, 2008

Who’s On Twitter, Question Asked and Now Answered

We started our twitter project a while back, and since then have received a request for who is on Twitter.  You can go to http://www.nbc4i.com/midwest/cmh/news/nbc4now.html to see everyone, but here is a list of who they are and what they do…

Posted by rsquire on 06/11 at 11:20 AM Read More...
(3) Comments

Tuesday, June 10, 2008

WWYD: Part II

Our initial meeting focused on what we do at its core and what we can do to better connect with our customers changing expectations.  Now it’s time to clean out the closet.

Posted by rsquire on 06/10 at 03:55 PM Read More...
(0) Comments

Monday, June 09, 2008

WWYD:  What Would You Do? ...if you made a living sending out information.

We are at a turning point in our industry, specifically at our station.  We have decided to change what we do and how we do it to stay important and relevant in the market and in people’s lives.  I want you (the people affected by what we do) to have a say in what we do or how we do it, going forward.  Please let me know by commenting on this post what you would do if you ran an information dissemination company in Columbus, OH.

Posted by rsquire on 06/09 at 10:43 AM Read More...
(11) Comments

Wednesday, June 04, 2008

Social Journalism: Correcting years of mistakes

“...People trust people, not corporations” says Jennifer Laycock.  Why does television news continue to try and connect with the community using the corporation and not their people?

Posted by rsquire on 06/04 at 02:23 PM Read More...
(0) Comments

Tuesday, June 03, 2008

Why I can’t sell a TV news story on Twitter

Why no one has done a TV news story on Twitter, and why Central Ohioans need to know more about what the birdie is saying.

Posted by rsquire on 06/03 at 09:15 PM Read More...
(1) Comments

Friday, May 30, 2008

When Social Media Causes Antisocialism

One of our assignment editors caused me about 20 mintues worth of extra work.  Why?  Because he decided to go have a converstation with someone.  What a TERRIBLE idea.

Posted by rsquire on 05/30 at 07:05 PM Read More...
(0) Comments

Tuesday, May 20, 2008

Can Television News Be Saved?

Can television news be saved? A discussion about how social journalism may be the way to keep tv news relevant.

Posted by rsquire on 05/20 at 09:23 PM Read More...
(0) Comments
Page 1 of 1 pages