One of the very first questions I heard from several people when we started using twitter is, “are you careful about what you put on there so the competition doesn’t know what we’re doing?“ My question, “Is it about the competition or is it about getting information to people as fast as possible while building conversation and relationships?“
We started our twitter project a while back, and since then have received a request for who is on Twitter. You can go to http://www.nbc4i.com/midwest/cmh/news/nbc4now.html to see everyone, but here is a list of who they are and what they do…
Our initial meeting focused on what we do at its core and what we can do to better connect with our customers changing expectations. Now it’s time to clean out the closet.
We are at a turning point in our industry, specifically at our station. We have decided to change what we do and how we do it to stay important and relevant in the market and in people’s lives. I want you (the people affected by what we do) to have a say in what we do or how we do it, going forward. Please let me know by commenting on this post what you would do if you ran an information dissemination company in Columbus, OH.
“...People trust people, not corporations” says Jennifer Laycock. Why does television news continue to try and connect with the community using the corporation and not their people?
Why no one has done a TV news story on Twitter, and why Central Ohioans need to know more about what the birdie is saying.
I am Ryan Squire, the Managing Editor of NBC 4. My blog is dedicated to building a better newsroom, but more importantly connecting with the people of Central Ohio to hear what is important and relevant to you. I will share my ideas and experiences to help get conversation going. Television and media have done enough talking TO you; I want to start talking WITH you. I am a huge proponent of social media and believe that it will play an integral role in newsrooms across America. Please let me know what you think about the stories we do, the stories we don't, and how we can help you.
DISCLAIMER: This is not your run-of-the-mill blog. Ryan will talk back to you.
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