Spongebob Squarebutt appropriate?
Deborah Asked:
It is really bothering me with this new Burger King TV ad “Spongebob Squarebutt” ad selling kids meals? First of all this is so inappropriate for children of all ages talking about “BOOTY” and a kid’s meals what is Burger King thinking…..money, money, money? I think not How do we as parents trying to raise our children up with respect and innocence deal with this ? and how can we get this commercial pulled nationwide?
We Found:
We spoke to Lauren Ross, from the Edelman Public Relations Firm, she says Burger King Corporation is always happy to hear from our customers and we value their input. In this case, it is especially helpful because it allows us to clear up any confusion about the intentions of our advertising. The 99-cent BK® Kids Meal is a value-based offer aimed at adults and requires an adult BK® Value Meal purchase. This value offering enables the entire family to enjoy an affordable quality meal. As with all BURGER KING® adult advertising campaigns, the SpongeBob commercial featuring Sir Mix-A-Lot’s famous song airs only during shows targeting adult audiences, and with the King and a popular ‘90s rapper as the headliners, is meant to appeal to the adults who take their families to BURGER KING® restaurants for good food and entertainment. This commercial is intended to show that even adults can have fun, laugh and be silly with entertainment genres - such as rap and pop culture icons - that have become part of everyday life. We also developed a second, completely different SpongeBob advertising campaign for kids, which is currently airing on kid-targeted programming.
Also, we spoke to Joanna Roses, from Nickelodeon, she says this year marks SpongeBob SquarePants’ landmark 10th anniversary, and with a monthly adult viewership of 45 million people above the age of 18, this spot is intended to offer a funny and playful take on the character for that audience. The BURGER KING® ad is an adult-targeted and humorous take on the SpongeBob character’s iconic “square” pants set to a famous pop song from the ‘90s. It is running on adult-targeted networks.
To view the Burker King Spongebob Squarebutt commercial, please visit http://www.youtube.com/watch?v=3nopKDuydRo
