You Question. We Get Answers.

Why does the TV get louder during commercials?

Viewer Asked:
Why do TV commercials seem louder than the actual program I am watching? Every time the commercial comes on, its annoying. It is frustrating and it does cause people to change the channels.

We Found:
Recently, articles have been written about the loudness of TV Commercials. On June 9, 2008, Senator Roger Wicker from Mississippi, introduced the Commercial Advertisement Loudness Mitigation Act (CALM), which would require the Federal Communications Commission (FCC) to regulate the volume of television commercials for excessive loudness. The Broadcast Committee of Advertising Practice, is responsible for writing the TV ad code, which they quote in the 2008 article, Commercial Advertisement Loudness Mitigation Act Introduced, “often the problem arises because the audio files used in the ads have been compressed, making quieter sounds more pronounced or punchy”. Complaints have been made to the FCC, and they are required to prescribe a standard to exclude commercials from being broadcast at louder volumes than the program material they accompany.

Posted by on 10/02 at 04:47 PM
No comments for you.
Please post any comments below. Comments are currently moderated for users who are not registered members of the site. Registration is free. Click Here! to register and start posting comments in real time!
Commenting is not available in this weblog entry.

Back to main...